DM Cold Outreach Strategies for Social Media: Which One is Best for You?

I got to 100 users in 17 days using DM Dad.

Brand Manager got 3 calls book within the first 2 days.

Video editor earned $500 the first 24 hours of DM Dad.

SaaS founder got valuable feedback and 20 signups to his waitlist within 1 week.

DM outreach works.

And there are many approaches on how to go about it.

I don't spend all day in the DMs.

I have a hands off approach with it.

But other people need more back and forth.

In this article I'll talk about the different approaches for DM outreach and which one is best for you.

The first step is decide what you are optimizing for.

Do you want sales?
Do you want sign ups?
Do you want feedback?
Do you want calls book?
Do you want email opt-ins?

I want sign ups.

My approach is simple:

I tell value of the sign up and people just do it.

If you offer value for free up front, you'll win.

This can be a free PDF, guide, software, website, article, writing, etc.

And you don't need to be in the DMs all day.

Hey you want this thing? ok here you go.

I love collecting emails when I do this because you can build up traffic.

Your email list can't be taken away.

Other people use sales frameworks to book calls.

They point out a problem in a message that the person likely has.

Then they bridge the gap between their problem and them being the solution.

To entice people to hop on call, where they sell something high ticket $500+ usually.

DM Dad can be used in many ways, it's just a sending software that sends initial messages.

It's up to you what message you send, and how you manage the conversions.

I recommend tracking stuff in a spreadsheet every day, DMs → Conversations → Sign ups or Calls Books → Sales.

People get real results with DM Dad, so if you stick to it, and keep testing, you'll find the approach that works best for you.